Green is to cool like yoda is to...get it?

So…the environment…

I’m as apathetic as they come about…everything…but even I know that we need to start helping the planet. So, the best way to make people go green is to make it profitable. So, Finance folk, get on that. Green is becoming so popular these days, if the companies involved were like BP or Mobile, I’d say we’d be in a bubble. It seems that this industry is in a huge upswing with the increased demand. So, if you’re at school, take a class on green finance or ecological engineering so if you go work for an investment bank, you’ll be the guy/girl the old men go to when these new upstart green companies go for their first IPO or Debt issuance. Put you in a position to be an expert at a very young age. So when you get to your job, remember, you want to help the environment and the easiest way to do so is to make it profitable enough that the purely selfish utilitarian investor will want to put his money into helping the environment.

PS - GO RED SOX!!!